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http://tri-studio.com/kathegogolewskiPHOTOSfair06.html

Best,
Carolyn Howard-Johnson
]]> General http://redenginepress.com/chjohnson/index.php?itemid=39 Fri, 09 Mar 2007 19:44:31 -0700 http://redenginepress.com/chjohnson/index.php?itemid=38
Please read carefully.

This booth reminder is only for those who are going to have displays at the booth.That is, this is for those who have paid $60 for the display space or for those who got their display space fr ^ ^ by participating in both the CD and the Catalog. If you're not sure, keep reading. It is not too late to juggle your participation level.

Authors' Coalition will be in booth 610 in zone F at the 2007 LA Times/UCLA Festival of Books.

Get your bookmarks, order forms, and any other collateral material printed. (See http://authorscoalitionandredenginepress.com for promotional material Joyce Faulkner has designed to help AC members with projects like this!). Include the booth number where appropriate. You may mail everything, your book, bookstand (if you have one you like--otherwise we will provide one), your order forms and one other promo item, and your poster to Carolyn Howard-Johnson, 3324 Emerald Isle Dr., Glendale, CA 91206 on April 1. Please don't mail before then.

You may also mail books you'd like to contribute to the free gift with purchase program we run. It has been very successful in the past. Fair visitors are encouraged to buy books from signees and those who donate get their returned books and excess inventory into the hands or readers--possibly a reader who can make a difference. Hope springs eternal, as they say. (-:


Your order form for the fair will be different for each of you but at the very least it should direct someone who wants to buy your book to the ordering department of your publisher or to Amazon or to a telephone number in your home.

For those of you who will be displaying at the fair, please try to pad your order forms. It can make a difference if a breeze comes up. Otherwise we'll weigh the stack down with a corner of your book. If you're using business cards, it also won't hurt to send me a little acrylic cardholder when you send your book, your sign, your business cards or bookmarks. Send them all together on or about April 1, to arrive after April 1.


Here is the information on display from the original booth offer:

Display: Those books accepted for display will be shown on a bookstand, not tossed into a bin with hundreds of others. The display area will be lighted. There will be a place for each participant to have a flier 4 x 5 3/4 and, give-away bookmarks or business cards--any two of the three. They may also supply laminated signs with grommets to be hung around the perimeter of the booth. These should be 14 x 17, and include only your book cover art--possibly your name or "award-winner" at the bottom. They will be viewed from afar and very simple is best.

You may have your book displayed at no cost in the West Hollywood Bookfest as well as the LA Times Book Festival a with purchase of the value-added catalog and CD. Those of you who will participate in the Hollywood fair: I will keep your materials for that event. You probably will not need to resend anything unless we run out of your forms, cards, booksmarks or business cards.
You participation in display, catalog and CD includes an ad on the Authors' Coalition website at no additional charge. Your bookcover image, a URL and a blurb should be sent to dicarmel@yahoo.com. She's our webmaster for the AD site.

No books will be sold out of the booth except by signing authors.

Those who do not wish to participate in both the catalog and the CD can choose one or the other and still purchase booth display for $60 per event (Los Angeles and West Hollywood). Based on our experience in prior years, we recommend all participants pay to be included in the catalog and CD. See the entries in my fair-focused blog. Participants used the blog that as a journal of our experiences last year. It was an ideal way to keep a record but also to share with other writers who might be planning a fair booth elsewhere.

BTW, I aplogize that the blog doesn't seem to be accepting comments for you. I can't seem to get it fixed. So, if you have ideas you want me to pass on to the rest, let me know and I'll send by group e-mail.

Best,
Carolyn
www.HowToDoItFrugally.com]]> General http://redenginepress.com/chjohnson/index.php?itemid=38 Thu, 08 Mar 2007 11:25:13 -0700 http://redenginepress.com/chjohnson/index.php?itemid=37
The sample flier that Kevin Gerard shared with us all to use as a template--nicely designed, I might add--was more of a flier than a sell sheet because it didn't include an order form. It would work well as it is as a general flier and/or mini poster.

Some of you may also want to add your own website address to it.

AC member Nadine Laman says,

"Also, just a thought, consider two versions of the same flyer: one paper, the other the same thing, but with the web address an active link for sending it as an electronic flyer. I'd say anything other than MS Word should be sent pdf. But, since I don't have MS Word (it is in a box in my closet, but not on either of my computers) I favor sending all attachments of this sort as pdf so you're sure it doesn't scramble when being converted by the printer. Only in an emergency would one want to print a flyer with a web address underlined because it' an active link).

"I'm sure most people know this, but might mention that in many cases a web address can be turned into an active link by going to the end of it and using the space bar once. It does have to have www. in the beginning, not just NadineLamanBooks.com (for example) for the software to recognize it as a web address (url)."

Your order form for the fair should be smaller than a sell sheet but both should include order information. That order info will be different for each of you but at the very least it should direct someone who wants to buy your book to the ordering department of your publisher or to Amazon or to a telephone number in your home.

For those of you who will be displaying at the fair, please try to pad your order forms. It can make a difference if a breeze comes up. Otherwise we'll weigh the stack down with a corner of your book. If you're using business cards, it also won't hurt to send me a little acrylic cardholder when you send your book, your sign, your business cards or bookmarks. Send them all together on or about April 1, to arrive after April 1. I will supply the address later.






]]> General http://redenginepress.com/chjohnson/index.php?itemid=37 Tue, 27 Feb 2007 10:20:20 -0700 http://redenginepress.com/chjohnson/index.php?itemid=36
JEWELS PUBLISHING

FOR IMMEDIATE RELEASE


DO'S AND DON'TS FOR FIRST, SECOND AND THIRD WIVES...
100 WAYS TO STEP INTO CO-PARENT... AN AFRICAN AMERICAN
PERSPECTIVE ON CO-PARENTING WITH STYLE... By: Juliet A. Gipson. M. A.
Jewels Publishing - ISBN # 9791040-0-9 / 978-0-9791040-8 / $10.00 / Paperback

NATIONAL: The book DO'S AND DON'TS FOR FIRST, SECOND AND THIRD WIVES...reveals how ex-wives and future spouses may co-exist and successfully co-parent.

More than 22 million stepfamilies live in the U. S. Approximately 1300 new families are formed daily. Studies reveal that more than 70 percent of second marriages end in divorce. These statistics show there is a high probability that many men and women are unprepared to handle the emotional and financial trappings a blended family represents.

Ms. Gipson states, "I wish I had a book like this before I decided to become a wife and instant mother". " My heartfelt desire is that Do's and Don'ts for First, Second and third Wives... 100 Ways to Step Into Co-Parenting with Style ... will become a tool that offers guidance and supportive tips that provide for a smoother road to co-parenting." This beautifully bound handbook
and guide will help you, as you, find your way and role in an already established family.

Ms. Gipson includes tips on fitting in as well as on preventing oneself from becoming overwhelmed by added financial responsibilities.

Ms. Gipson will be featured at The LA Times/UCLA Festival of Books booth #610 sponsored by Authors' Coalition (http://www.authorscoalitionandredenginepress.com). The coalition is a group of authors who come together to learn more about writing and promoting and to help others do the same.


Every co-parent can find his or her place in the newly blended family and become a family asset that will ultimately benefit all of its members.

"Ms. Gipson will be featured at:
LA TIMEs/UCLA BOOK Fair" April 28-29. 2007. Booth 610 N.

THE 2007 AFRICAN AMERICAN PAVILLION AT BOOK EXPO AMERICA.
Book Expo AMERICA, John Jacob Javits Convention Center,
June 1-3, 2007, New York City.

Press/Review Copies/or orders: www.Jewelspublishing.net

Interviews/Book Signings: Contact - Juliet A. Gipson at julietsag@earthlink.net

Media Contact:

Juliet A. Gipson - Tel. xxx xxx xxxxx
]]> General http://redenginepress.com/chjohnson/index.php?itemid=36 Wed, 21 Feb 2007 19:31:18 -0700 http://redenginepress.com/chjohnson/index.php?itemid=35
This is flier day for me. Is there a sample somewhere on the web that
I can emulate to a certain extent?
How many do you need? I ordered extra bookmarks. How many of those do
you want? What else do you
recommend that I put on the poster besides a photo of the book cover?

I'll send all this along with my book as soon as I get it all together.
To what address?

I would like some of the official bookfair bookmarks, perhaps about 25.

Thanks.

Gene K. Garrison, author of "There's Something About Cave Creek"
Gene: I will be posting this question on the blog so everyone can benefit. I don't have a template for your order form--each one will differ so drastically. But I suggest that you make them about 1/4 page (4 up) and--if you can--have them padded so that if a breeze comes up they won't fly all over. They can be as large as 1/2 page, though. Keep in mind that your forms must share a 10-12 inch by 12 inch space on a shelf with your book and you want what is there not to look too crowded.

Include:
Essential order information from customer
That might include if they want the book signed and how.
Contact information for the customer--make it easy on them.
Credit card info if you take them, mailing info and/or website info.
A picture of your bookcover if possible.
And, if there is room, a pitch (also called teaser or logline) or a blurb to entice and remind the customer what your book is about.

Keep in mind that those who have paid for display space or those who are participating in two or more of the other programs will have display space at both fairs. That means if you are participating in two of the following, you will automatically get display space, too. Also those signing only will have display space.

CD
Catalog
Signing Space

About 200 of both the order forms and bookmarks (bookmarks aren't essential) will probably do. Reminder: Do not send materials until April 1 unless you have made special arrangement with me.

Your poster should be as simple as possible. A huge picture of your cover only or, if you want, award-winning or your name below the book cover. Also LARGE!

Carolyn Howard-Johnson
Author of THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T and THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS.
]]> General http://redenginepress.com/chjohnson/index.php?itemid=35 Tue, 20 Feb 2007 12:40:10 -0700 http://redenginepress.com/chjohnson/index.php?itemid=34
You will begin to receive notices of ideas and suggestions to keep you on a time table. These missives can be a learning experience--even for the more seasoned book promoters among us. Please read each thoroughly and stow them in a file for future reference.

It is nearly impossible for me to answer some 30 of your individual questions so I shall begin to post these missives on our blog at http://redenginepress.com/chjohnson. Please check here first, add comments and questions and I shall check back to answer. You'll find the comment spot at the bottom of this blog. Remember, everyone can benefit from your questions, just as they can from my answers so lets' stay in the sharing mode. If I don't answer you in a couple days, prompt me!


So, now we have our double booth number at the LA Times Festival of Books. It is right where we had a booth last year (a prime location!!) so anyone coming back may be able to use old fliers and other collateral material as they are or with only slight changes. Now is the time to ready your fliers, your bumper stickers, your car magnets, but mostly your invitations (even if you aren't going to be signing!) and anything else you have planned.

Some of you may be asking, "If I'm not going to be at the fair, what does it matter?"

IT MATTERS!!

This is a cross-promotional effort. Your fellow authors will do better if you do your thing--you will do better if they do theirs. Further, what you are after is an identity factor here. This is one of the biggest most pretigious fairs in the nation--if not the biggest most prestigious--and you want YOUR name associated with it even if you live in Oklahoma.

You want your readers and your media contacts to know your book will be featured at the LA Times/UCLA Festival of Books!

So, here is your plan of attack:

1. Do a media release--yes, your local press will want to know that you and/or your book will be there. As will your online contacts.

2. Do an invitation or flier/invitation for anyone and everyone you know in Southern California. Tell them to drop by the booth. Remind them that other great authors will be there, too. In fact, mention a couple of the other books that might appeal to them to increase their interest level. Be sure to mention Authors' Coalition because that is what the banner will say on the front of the booth. Your logo is waiting for you if you don't already have a copy--you can simply lift it off of the AC site by rightclicking and copying!) Send the same or slightly altered flier to people in your hometown. It will serve as a reminder and give you that added credibility we were talking about. Can you hear them now?

"Oh, our very own Dennis is being featured in Los Angeles. It won't be long before his star is on the walk of fame!"

Remember, frequency counts!! THIS IS ANOTHER CHANCE TO REACH OUT AND TOUCH READERS. Make it fun. Mention the free CD available while our supply lasts! Mention the free gift of a book from our supply of books with any purchase! Let your enthusiasm show! And be sure to insert a picture of your book cover on anything you send out! (-:

Here's what you might do with your fliers:

a. post them where you shop, have your hair done, etc.
b. post them in your library or libraries and leave stacks of them where
people check out their books
c. send them to your readers, your relatives
d. send them with a personal note to your list of bookstore buyers and
event planners
e. send them with a personal note to your "hit list" of media contacts
(everyone should have a list of top 10 or top 50 or top 100 media contacts
that they keep in frequent contact with as suggested in THE FRUGAL
BOOK PROMOTER.
f. send them to professional organizations, all of them but especially writing-related professional organizations

3. Get your bookmarks, order forms, and any other collateral material printed. (See http://authorscoalitionandredenginepress.com for promotional material Joyce Faulkner has designed to help AC members with projects like this!). Include the booth number where appropriate.

4. Use the fair's logo. You can get it on the fair site. right-click and then click on copy. Pretend it is now invisibly in your mouse.Take it to your flier and drop it by clicking on "paste." You can find
a smaller version on my HowToDoItFrugally.com site.

Do you have other ideas? Please share them with your fellows under comments on thi blog. (http://redenginepress.com/chjohnson ) .

What else? Let's hear from you!

Oh, and here's the booth number again:



Booth #610 Zone F


PS: I'm looking for a volunteer to do a sample flier he or she would be willing to share with the rest of the group. I know some of you are excellent with graphics and you're also great promoters. Ditto for a media release that we can
all use as a template.

Best,
Carolyn Howard-Johnson, www.howtodoitfrugally.com
Award-winning author of THIS IS THE PLACE, HARKENING, TRACINGS (a chapbook of poetry) and THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T. THE FRUGAL EDITOR will be launched at this fair.

]]> General http://redenginepress.com/chjohnson/index.php?itemid=34 Mon, 19 Feb 2007 15:46:26 -0700 http://redenginepress.com/chjohnson/index.php?itemid=33
You are invited to participate in our next LA Times/UCLA Festival of Books booth--the one in April of 2007.

This year we are combining the offer with an opportunity to also exhibit at the West Hollywood Book Fairin September of 2007 Frequency, after all, is the golden guideline for great promotion.

This year you can have your book displayed F R^ E ^E. by participating in other value-added promotions (both the CD effort and the Catalog) associated with the fair. There are many ways to be a part of our efforts, though! See below for details.

Many of you have been asking about plans for the next LA Times/UCLA Festival of Books. Here they are:

Authors' Coalition will again be sponsoring a double booth at the LA Times/UCLA Festival of Books booth on April 28 and 29 of 2007. As many of you know from this blog (http://redenginepress/chjohnson) and from past experience, we make changes every year based on what we learned the year before and the year before that.

Last year we opened the fair booth to authors who live outside the LA area. That worked very well. Such participation includes possiblities for display, in the catalog, in the CD offering, the tote and more (an author must participate in the signing segment to actually sell books, however.) Those of you without travel budgets thought it was a great way to have your books exposed at a prestigious venue in a different part of the country. That we limited the number of books accepted meant that each featured book was displayed well (see below for details).

This year we are also making some changes. Please keep reading to find out!

The LA Times/UCLA Festival of Books

„X The booth will most likely be in the same excellent spot on the UCLA campus as it was last year. It was in a highly trafficed area, I might add.

„X It will be a double booth where readers can browse inside the booth, touch and peruse your book. That is a much larger booth that most booths as the fair.

„X Display: Those books accepted for display will be shown on a bookstand, not tossed into a bin with thousands of others. The display area will be lighted. There will be a place for each participant to have a flier 4 x 5 3/4 and, give-away bookmarks or business cards--any two of the three. They may also supply laminated signs with grommets to be hung around the perimeter of the booth.

„X You may have your book displayed at no cost in the West Hollywood Bookfest as well as the LA Times Book Festival a with purchase of the value-added catalog and CD (see details below).

„X No books will be sold out of the booth except by signing authors.

„X Those who do not wish to participate in both the catalog and the CD can choose one or the other and still purchase booth display for $60 per event (Los Angeles and West Hollywood). Based on our experience in prior years, we recommend all participants pay to be included in the catalog and CD. See the entries in this blog. Participants used the blog that as a journal of our experiences last year. It was an ideal way to keep a record but also to share with other writers who might be planning a fair booth elsewhere. It is at http://redenginepress.com/chjohnson.

Signing Segments at Fair Also Available:

Local authors or authors willing to travel may purchase one hour segments of signing time. Signings will be posted in the booth (Sorry, but the LA Times Festival of Books administration does not provide a way to list multiple authors in the brochures, etc. that the LA Times sends out. Thus signing authors will be responsible for their own promotions including media releases and invitations to drive traffic to their signing.)

One hour signing segments cost $140 for the first and $100 for a second hour. The fee includes display in the booth for the full two days. If you choose to sign, we strongly recommend that participants consider the stands and banners we tested last year to make their signing times a standout. (Information on these amazingly-effective stands to come!) All signing positions are available on a first-come, first-served basis.

„X Gift with Purchase: We have books to give away free with purchase of books while supplies last by those signing (at no additional cost to participating authors) but we will be pleased to accept books in quantity as giveaways from participants and others for this purpose as well. We think donating books is a wonderful way to utilize damaged books, overstock, etc. Books in the hands of readers bear more fruit than books stowed in a closet.
(-:.

Disposal of Fair Materials: Books and promotion materials will not be returned. Display books will be donated to a library after the LA or West Hollywood Fair.

The Catalog

Based on last year's success, we are offering a catalog again this year. This is a cross-promotional effort . Those who participate are expected to contribute names of bookstores in their area and to follow up with phone calls to the book buyers after the catalog goes out. That's what makes this super-successful, the personal contact with the buyers who then pay special attention to the catalog so that all participants -- regardless of the area they live in -- benefit. Participants also benefit from their name being associated with a prestigious fair. Prices are:

1/8 page: $125
1/4 page: $250
1/2 page: $500
Full page: $1000.

These prices include:
ad set up (layout),
ad space,
printing
postage to book buyers and press contacts.
pdf copy of the booklet that each participant may produce (print) on their own to use at their own events throughout the year.

You can see how this cross promotion could snowball. We only ask that no changes be made to the catalog and that it be given away, not sold. If there is a demand for printing, we may also offer that service.

Non-members of Authors¡¦ Coalition or those not participating in the full program, please add $20 to cover your membership.

Catalog Details

„X A sample catalog from last year is available on request.

„X Authors may participate only in this catalog or in combination with some of the others programs offered.

„X Those who participate in the catalog and the CD program will be displayed in booths at both the LA Times booth (April 2007) and the West Hollywood Bookfest (fall of 2007) at no cost. We are offering value-added programs, using the fair itself as a credibility builder.

„X The costs listed are for paid members of Authors' Coalition. To support our sponsor, Authors¡¦ Coalition, all participants who are not members will be asked to pay $20 for a basic membership fee.

„X Participation in this catalog is limited.

„X This catalog will be sent out to at least 500 bookstore buyers and Los Angeles press contacts by mail.

„X This catalog will be circulated by e-mail to bookstores for which we have e-addresses. Participating authors will be encouraged to supply addresses.

„X This catalog will be circulated to bookstores personally selected by the participants as well as others.

„X Those who wish to list more than one book in this catalog will receive a 10% discount on the 2nd ad, 20% on the third.


The CD

We are offering a promotional CD again this year.

„X The CD ROM includes:
book titles
book covers
author biographies
review of books
stories or excerpts from each participating author.

„X Authors' Coalition will burn 1,000 (or more, depending on participation) to be given to visitors and the press corps at the fair.

„X This year authors will be able to purchase additional CDs to send to their own press contacts or readers or to use throughout the year.

„X They will also have the right to make copies on their own to distribute at events as give-aways at no extra charge. We ask only that no changes be made to content. Therefore, each author who participates must see that this kind of cross-promotion will benefit them and be willing to let their CD partners distribute the CDs at will. In other words, participants who actively promote with the CD will continue to benefit themselves and others.

„X These CDs will include professional design on each disc.

„X There will be a small additional fee to cover webmaster's time for any authors who wish to include multiple books.

CD Cost:

„X A: $200 fee includes
webmaster fees
CDs and sleeves
right to produce additional CDs.

We will produce a minimum of 1,000.

„X Additional CDs (a service for those unable to burn their own for future use), $50.plus shipping and handling for 50. Graduated discounts are available.

Tote Program

Last year we found fair-goers were extremely receptive to free bags. This year we plan to have a tote promotion. Details will depend on the participation level.

„X We envision totes that are roomy enough for their book purchases and designed so that imprinted bookcovers on the sides will be easily visible to fair-goers.

„X We prefer a canvas tote.

„X We think six to eight book covers pictures may be imprinted on each side of the bag but that will also be determined depending on the rate of participation.

„X Cost will be determined by the number of participants and the number of bags we produce. The cost for bags goes down as the quantity increases.

„X Because bags become cheaper as the production number rises and because we realize that the more exposure they get, the more all benefit, we would like to make bags available for participants year round, for them to use at any event they participate in. You can see that your book would be exposed to readers even at fairs and events at which you have no other presence.
-----
Based on last year¡¦s outcome, we have decided not to provide a bag-stuffing program raffle.

No refunds can be given for inclement weather.

Participation in these fairs and the associated promotions are limited.

Submitted by Carolyn Howard-Johnson
Founder, Authors' Coalition

]]> General http://redenginepress.com/chjohnson/index.php?itemid=33 Sun, 12 Nov 2006 19:25:46 -0700 http://redenginepress.com/chjohnson/index.php?itemid=32
I received this letter from Patricia Harrington www.partriciaharrington.com , author of "Death Stalks the Khmer" and a booth participant, regarding the Authors' Coalition Booth at the fair. I thought you'd like to see how results sometimes come from promotion in unforeseen ways. By the way, the www.silkroad.org link she mentions belongs to Diana Chambers, author of "Stinger" and one of the other participants in our booth.

Patricia said:

"Someone who visited my site had linked over from a search from Google, entering in www.silkroad.org. I linked back to that search item on Google from my site statistics website. I was tickled to see your name and books (in this case my fiction, "Harkening" and "This is the Place") showing up on it prominently. Interesting. Thought you'd find that fun to know. Go to Google, and put in www.silkroad.org. It's interesting to what is produced from seeds planted, and ideas shared."

When you go to check it out, be sure to click on all the links that Google gives you. Several authors show up there and so does Authors' Coalition! www.authorscoalitionandredenginepress.com

Very best,
Carolyn Howard-Johnson
Award-winning author of "The Frugal Book Promoter"
www.tlt.com/authors/carolynhowardjohnson.htm
]]> General http://redenginepress.com/chjohnson/index.php?itemid=32 Thu, 25 May 2006 16:05:17 -0600 http://redenginepress.com/chjohnson/index.php?itemid=31
Finally. Pictures!!

Kathe Gogolewski and her daughter Rose (who passed our CDs and helped Kathe for a full two days of volunteer work!) were the photographers.

I think you can get an idea of traffic (it was a rare moment when the booth wasn't so packed we could get pictures). You'll also get an idea of the size of the booth and the shelving (even the lighting on the books! ) that we set up. The only thing we don't have a shot of is the little "One Stop Shop for Writers" we designed for the left side of the booth where books that will help writers were displayed. You can find the pictures on Kathe's site and later they will posted to the Authors' Coalition site:

http://tri-studio.com/kathegogolewskiPHOTOSfair06.html
http://authorscoalitionandredenginepress.com
]]> General http://redenginepress.com/chjohnson/index.php?itemid=31 Tue, 16 May 2006 15:57:56 -0600 http://redenginepress.com/chjohnson/index.php?itemid=30
http://authorscoalition.redenginepress.com/AC%20Catalog.pdf
If that doesnt work for any of you, let me know and I'll do an attachment for you.

And, if any of you want our fine computer smartie, Nate, to print some for you, let Joyce Faulkner know and she can quote you a price. In quantities from 25 to 100.

Isn't it neat that for those who want more fun, it isn't over yet!?

Best,
Carolyn Howard-Johnson
Author of Irwin Award Winner, THE FRUGAL BOOK PROMOTER and three other award-winning books, THIS IS THE PLACE, HARKENING: A COLLECTION OF STORIES REMEMBERED and TRACINGS, A CHAPBOOK OF POETRY.
www.tlt.com/authors/carolynhowardjohnson.htm
]]> General http://redenginepress.com/chjohnson/index.php?itemid=30 Sun, 14 May 2006 19:18:55 -0600